USPS Informed Delivery gives recipients a daily email with grayscale scans of incoming mail. Mailers can attach ride-along images — a color ad or coupon that appears alongside the mail scan — and earn postage discounts through USPS promotions.
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Learn how USPS Informed Delivery works for businesses, with 72.9M users and 60% open rates. Covers campaign types, technical requirements, and implementation strategies.
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Guide to USPS mailing promotions that include Informed Delivery discounts. Learn eligibility requirements, registration process, and how to maximize postage savings.
Guide
Plain-English guide to USPS Informed Delivery requirements. Understand Intelligent Mail barcodes, Mailer IDs, Full-Service mail, and the infrastructure needed to run campaigns.
Guide
Practical walkthrough for creating Informed Delivery campaigns. From Business Customer Gateway registration to campaign submission, learn the exact process.
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Data-driven analysis of USPS Informed Delivery campaign performance. Actual benchmarks for open rates, click-through rates, and how to evaluate ROI for your direct mail.
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Complete guide to USPS Informed Delivery image requirements. Learn exact dimensions, formats, and design best practices for ride-along and representative campaign images.
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