Direct mail is the most effective local marketing channel for home service businesses. EDDM lets you reach every household in a neighborhood for $0.247/piece — no mailing list needed. These guides cover trade-specific strategies, seasonal timing, and postcard design that gets calls.
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DOPE Marketing has landed on the Inc. 5000 two years running and serves thousands of contractors. But is their $250/month platform fee worth it for your business? Here's what we found.
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DOPE Marketing doesn't make pricing easy to find — you need a sales call to get specifics. Here's what we were able to verify from public sources, including what 200, 500, and 1,000 postcards per month actually costs.
Design postcards that generate calls, not recycling. Trade-specific tips for HVAC, plumbing, roofing, landscaping, and more — offers, imagery, phone placement.
Carpet cleaning direct mail generates leads at $40 each vs $70-$130 on Google Ads. See the EDDM math, seasonal timing, and repeat-customer mail templates.
House cleaning EDDM costs $40/lead vs $60+ on Google Ads. Build recurring revenue with seasonal campaigns and referral triggers.
Garage door EDDM costs $40/lead vs $120+ on Google Ads. Campaign playbook for emergency repair, opener replacement, and new door installation mailers.
New movers spend $9,000–$12,000 on home services in 6 months. Learn how to reach them first with EDDM and targeted direct mail campaigns.
Painting company direct mail generates leads at $40 each vs $138 on Google Ads. See the EDDM saturation strategy, seasonal timing, and postcard design tips.
Pressure washing postcards generate leads at $40 each via EDDM vs $75-$100 on Google Ads. Before-and-after design tips and seasonal timing included.
DOPE Marketing is solid for contractors who want CRM-triggered postcards. But the $250/month platform fee, required sales call, and non-refundable policy aren't for everyone. Here's what else is out there.
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