EDDM Planning
Every Door Direct Mail without guesswork
Use USPS carrier-route planning to scope future postcard campaigns while postcard sending is paused during beta.
- Route planning by ZIP code
- No mailing list required
- $0.247/piece EDDM postage
Direct mail that fills your service calendar
Plan EDDM postcard campaigns for every homeowner in your service area. Postcard sending is paused during beta while letters remain live.
Postcard sending paused during beta
- EDDM planning resources
- Route targeting guidance
- No subscription or monthly minimums
- Letters include USPS scan updates when available
Built for Local Service Businesses
EDDM and targeted mail designed for HVAC, plumbing, roofing, landscaping, and other home services companies.
Cost Advantage
Predictable cost per lead without bidding wars
Home services Google Ads average $10-14 per click and rising 10% year-over-year. Direct mail gives you a fixed cost per household reached, regardless of how many competitors are advertising.
- No CPC inflation from competitors
- Fixed per-piece pricing
- No monthly subscription or minimums
Seasonal Timing
Campaign timing that matches your business cycle
HVAC, roofing, landscaping, and plumbing all have seasonal peaks. Mail before the rush to pre-book jobs and smooth out revenue between seasons.
- Pre-season offers fill slow months
- Storm-response campaigns for roofing
- Maintenance reminders for recurring revenue
Measurable ROI
Track what works and scale what converts
Use unique phone numbers, QR codes, or landing page URLs on each campaign. Measure response by route and scale the neighborhoods that perform.
- Unique codes for campaign attribution
- Route-by-route performance data
- Scale winners, drop underperformers
ROI Snapshot for Home Services Mail
Compare direct mail cost-per-lead against your current Google Ads and LSA spend.
Postmarkr cost / one-page letter
$2.05 - $2.52
If you mail 100 / month
$205.00 - $252.00
If you mail 250 / month
$512.50 - $630.00
EDDM postage is $0.247/piece. Add printing costs ($0.15-0.25/piece for postcards) for total per-piece cost.
Frequently Asked Questions
Questions from HVAC, plumbing, roofing, and landscaping businesses about direct mail.
How does EDDM work for home services businesses?
Every Door Direct Mail lets businesses mail postcards or flyers to every address on specific postal carrier routes — no mailing list needed. Postmarkr postcard sending is paused during beta, but the route-planning concepts still apply.
What does direct mail cost for a home services company?
EDDM postage is $0.247 per piece. With printing, expect $0.40-0.60 per postcard all-in. A 5,000-piece EDDM campaign typically runs $2,000-3,000 — compare that to $10-14 per click for Google Ads in home services, with CPC rising 10% year-over-year.
Which trades get the best results from direct mail?
HVAC, plumbing, roofing, landscaping, pest control, and electrical all perform well because they serve homeowners in a defined geographic area. Direct mail reaches every home in your service radius — including people who aren't actively searching online.
How do I target the right neighborhoods?
With EDDM, you select USPS carrier routes by ZIP code. You can filter by residential density, household income, and home age. Target routes closest to your shop for fast response times, or focus on newer developments that need services.
Can I track whether my mailers are working?
Use unique phone numbers, QR codes, or landing page URLs to measure campaign response. For live First-Class letters, USPS scan updates appear when available. Ask new callers 'how did you hear about us?' to measure direct mail specifically.
When is the best time to mail for seasonal services?
Mail 4-6 weeks before peak season. For HVAC: February for summer AC, September for winter heating. For landscaping: January for spring contracts. For roofing: early spring and immediately after major storms in your area.
Do I need a mailing list or permit?
Not with EDDM — no mailing list and no permit required. For live letter mail to specific addresses, Postmarkr handles postage after you upload a PDF and recipient list.
How many pieces should I send for a first campaign?
Start with 2,000-5,000 pieces targeting routes closest to your shop. This gives you enough volume to measure results without a large upfront cost. Scale up routes that perform well.
Planning a postcard campaign?
Postcard sending is paused during beta. Review the FAQ, then send letters now if you need live mail today.
Recommended product tracks for home services
Postcards are paused during beta; letters are live for notices and follow-up mail.
Letters
LiveSend business letters with mail-stream status updates, including USPS scan updates when available, plus address verification before checkout.
Postcards
Not available yetPostcard sending is paused during beta while we finish the customer experience.
Direct mail guides for home services
Playbooks for HVAC, plumbing, roofing, and landscaping campaigns.
Roofing Postcards That Actually Get Calls
A guide to roofing postcard campaigns after storms, around neighborhood projects, and across the seasons, with EDDM planning and design considerations.
Landscaping Direct Mail: Fill Your Spring Schedule Before February
A guide to planning seasonal landscaping mail, including pre-season offers, spring reminders, fall services, and EDDM route selection.
Explore all guides in the Home Services Direct Mail Hub or the EDDM Hub
