Tag
General direct mail strategy, best practices, and industry comparisons.
15 articles with this tag
Data-driven analysis of USPS Informed Delivery campaign performance. Actual benchmarks for open rates, click-through rates, and how to evaluate ROI for your direct mail.
By Postmarkr Team
Practical walkthrough for creating Informed Delivery campaigns. From Business Customer Gateway registration to campaign submission, learn the exact process.
By Postmarkr Team
Guide to USPS mailing promotions that include Informed Delivery discounts. Learn eligibility requirements, registration process, and how to maximize postage savings.
By Postmarkr Team
Complete guide to USPS Informed Delivery image requirements. Learn exact dimensions, formats, and design best practices for ride-along and representative campaign images.
By Postmarkr Team
Plain-English guide to USPS Informed Delivery requirements. Understand Intelligent Mail barcodes, Mailer IDs, Full-Service mail, and the infrastructure needed to run campaigns.
By Postmarkr Team
Learn how USPS Informed Delivery works for businesses, with 72.9M users and 60% open rates. Covers campaign types, technical requirements, and implementation strategies.
By Postmarkr Team
Practical methods for measuring EDDM campaign performance including phone tracking, QR codes, promo codes, and calculating return on investment for direct mail.
By Postmarkr Team
Compare Every Door Direct Mail and targeted direct mail on cost, targeting precision, response rates, and use cases. Find the right approach for your marketing goals.
By Postmarkr Team
Understand the differences between EDDM Retail and EDDM BMEU including volume limits, permit requirements, costs, and which option fits your business.
By Postmarkr Team
Current USPS EDDM postage rates for 2026, including Retail, BMEU, and nonprofit pricing. Plus total campaign cost breakdown with printing and preparation.
By Postmarkr Team
Showing 1-10 of 15 posts
