Direct Mail

Everything you need to know about direct mail marketing: strategy, pricing, ROI measurement, and how to choose between EDDM, First-Class, and targeted campaigns.

ARTICLES

Diagram framing the choice between Lob alternatives as three workflow types: embedding mail inside a product, running triggered campaigns, or a send-it-for-me workflow operated by a person.

DIRECT MAIL · March 13, 2026

Lob Alternatives: 5 Direct Mail Platforms Compared (2026)

Compare five Lob alternatives by workflow, setup, mail types, pricing model, and fit. See where Lob still wins and how to build a same-spec shortlist.

Editorial illustration of envelopes, a red letter sorter and bundled correspondence.

DENTAL · March 11, 2026

Direct Mail Marketing for Dentists: Complete Guide

Plan dental direct mail campaigns with guidance on audience targeting, offers, campaign costs, and tracking patient inquiries.

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