Skip to main content
Postmarkr

Topic

Direct Mail

Everything you need to know about direct mail marketing: strategy, pricing, ROI measurement, and how to choose between EDDM, First-Class, and targeted campaigns.

27 articles

Page 2 of 3

DOPE Marketing Alternatives: Skip the $250/Month Fee

DOPE Marketing is solid for contractors who want CRM-triggered postcards. But the $250/month platform fee, required sales call, and non-refundable policy aren't for everyone. Here's what else is out there.

By Nathan Hazard

Home Services Postcard Design: What Gets Calls vs What Gets Recycled

Design postcards that generate calls, not recycling. Trade-specific tips for HVAC, plumbing, roofing, landscaping, and more — offers, imagery, phone placement.

By Nathan Hazard

New Mover Direct Mail: Reach Homeowners Before Your Competitors

New movers spend $9,000–$12,000 on home services in 6 months. Learn how to reach them first with EDDM and targeted direct mail campaigns.

By Nathan Hazard

Bulk Mail Postage Rates [2026]: USPS Marketing Mail Pricing

Complete 2026 USPS Marketing Mail rate tables by presort level. Compare automation, carrier route, nonprofit, and EDDM rates. Effective January 18, 2026.

By Nathan Hazard

Direct Mail Software vs Print Shop: True Cost Compared

The per-piece cost of a print shop looks cheaper on paper. But when you add postage, envelopes, gas, and the trip to the post office, the math changes. Here's the honest breakdown — including when a print shop is still the right call.

By Nathan Hazard

Email inbox beside a sealed paper envelope, illustrating a direct mail and email comparison.

Direct Mail vs Email Marketing: Which Channel Fits the Job?

Email is faster and easier to iterate. Direct mail earns its place when physical presence, address-based reach, or a high-value moment matters. Compare both without relying on misleading benchmarks.

By Nathan Hazard

Lob Alternatives for Small Businesses [2026]

Looking for a Lob alternative? We compare pricing, ease of use, and features across Postmarkr, PostGrid, Postalytics, Click2Mail, and Stannp — with honest pros and cons for each.

By Nathan Hazard

Informed Delivery Performance Benchmarks: Click Rates, Open Rates, and What to Expect

Data-driven analysis of USPS Informed Delivery campaign performance. Actual benchmarks for open rates, click-through rates, and how to evaluate ROI for your direct mail.

By Postmarkr Editorial Team

How to Set Up Your First USPS Informed Delivery Campaign: A Step-by-Step Guide

Practical walkthrough for creating Informed Delivery campaigns. From Business Customer Gateway registration to campaign submission, learn the exact process.

By Postmarkr Editorial Team

Informed Delivery Image Specifications: Ride-Along vs Representative Images Explained

Complete guide to USPS Informed Delivery image requirements. Learn exact dimensions, formats, and design best practices for ride-along and representative campaign images.

By Postmarkr Editorial Team

Showing 11-20 of 27 posts

Ready to put this into practice?

Send your first mail in under 2 minutes.

Send Your First MailView Pricing