Skip to main content

Topic

Direct Mail

Everything you need to know about direct mail marketing: strategy, pricing, ROI measurement, and how to choose between EDDM, First-Class, and targeted campaigns.

27 articles

Page 3 of 3

Informed Delivery Technical Requirements: IMb, Mailer ID, and What You Actually Need

Plain-English guide to USPS Informed Delivery requirements. Understand Intelligent Mail barcodes, Mailer IDs, Full-Service mail, and the infrastructure needed to run campaigns.

By Postmarkr Editorial Team

USPS Informed Delivery for Business: The Complete Guide for Direct Mail Marketers

Learn how USPS Informed Delivery works for businesses, with 72.9M users and 60% open rates. Covers campaign types, technical requirements, and implementation strategies.

By Postmarkr Editorial Team

EDDM vs. Targeted Direct Mail: Which Approach Fits Your Business?

Compare Every Door Direct Mail and targeted direct mail on cost, targeting precision, response rates, and use cases. Find the right approach for your marketing goals.

By Postmarkr Editorial Team

EDDM Retail vs BMEU: What's the Difference?

Understand the differences between EDDM Retail and EDDM BMEU including volume limits, permit requirements, costs, and which option fits your business.

By Postmarkr Editorial Team

EDDM Requirements Checklist: Everything You Need Before Mailing

Complete checklist of USPS EDDM requirements covering size specifications, indicia, addressing, bundling, paperwork, and drop-off procedures to ensure acceptance.

By Postmarkr Editorial Team

Every Door Direct Mail (EDDM): The Complete Guide for Small Business [2026]

Learn how USPS Every Door Direct Mail works, current 2026 postage rates, size requirements, and step-by-step instructions for your first EDDM campaign.

By Postmarkr Editorial Team

Mailing Business Invoices and Statements: A Practical Guide

How to send invoices and statements by mail effectively. Covers timing, presentation, tracking options, and alternatives to manual mailing. Postage references reflect USPS rates as of January 2026.

By Postmarkr Editorial Team

Showing 21-27 of 27 posts

Ready to put this into practice?

Send your first mail in under 2 minutes.