USPS Every Door Direct Mail (EDDM) lets you send postcards, flyers, or menus to every address on a mail carrier route — no mailing list required. Postage is $0.247/piece (Retail) or $0.242/piece (BMEU), making it the cheapest way to reach a local neighborhood.
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Learn how USPS Every Door Direct Mail works, current 2026 postage rates, size requirements, and step-by-step instructions for your first EDDM campaign.
Read the full guide →Cost guide
EDDM cost in 2026 depends on USPS entry method, postage, printing, and preparation. This guide breaks down Retail vs BMEU pricing, per-piece costs, and cost-per-home planning.
Complete checklist of USPS EDDM requirements covering size specifications, indicia, addressing, bundling, paperwork, and drop-off procedures to ensure acceptance.
Practical methods for measuring EDDM campaign performance including phone tracking, QR codes, promo codes, and calculating return on investment for direct mail.
USPS doesn't guarantee EDDM delivery dates. Here's what actually happens after drop-off, how long it typically takes, and what you can (and can't) control.
Compare Every Door Direct Mail and targeted direct mail on cost, targeting precision, response rates, and use cases. Find the right approach for your marketing goals.
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