EDDM Postage Rates 2026: Current USPS Price (Retail)#
If you’re pricing an EDDM campaign, you need two numbers: 1) USPS postage per piece 2) All-in cost per piece (printing, design, and operational time)
This post covers the postage part and how to confirm it from USPS sources.
---
What is the current EDDM Retail postage rate?#
USPS pricing documentation lists an EDDM Retail per‑piece rate of:
- $0.247 per piece (EDDM Retail)
Source: USPS Notice 123 (EDDM Retail). (https://pe.usps.com/resources/PriceChange/January%202026%20Price%20Change%20-%20Notice123%20PDF%20Draft.pdf)
USPS also provides a downloadable CSV for First‑Class Mail and EDDM Retail pricing that includes the EDDM Retail rate. Source: USPS pricing CSV (m‑fcm‑eddm‑retail). (https://www.usps.com/business/prices/2026/m-fcm-eddm-retail.csv)
---
The best way to confirm the live rate (recommended)#
Even when you have a published rate table, the smartest move is to confirm the live rate inside the USPS EDDM tool right before you drop a campaign—because rate changes and special promos can exist.
The USPS EDDM tool displays the “Current EDDM Rate” and calculates costs by route. Source: USPS EDDM Online Tool. (https://eddm.usps.com/eddm/select-routes.htm)
---
Quick cost estimate formula#
A simple estimate for postage:
Postage cost = (number of pieces) × (EDDM Retail rate)
Example:
- 3,000 pieces × $0.247 ≈ $741
That’s postage only. Printing/design/handling are separate.
---
Retail vs BMEU pricing#
USPS provides two entry modes in the tool:
- BMEU Entry (permit-based)
- Retail Entry (credit card / in-person payment, simpler)
The EDDM tool shows both options and requirements. Source: USPS EDDM tool option details. (https://eddm.usps.com/eddm/select-routes.htm)
We cover the operational differences here: /blog/eddm-retail-vs-bmeu
---
Common budgeting mistakes#
1) Using the wrong mailpiece count#
EDDM counts are based on routes and delivery types (residential/business). Don’t assume your ZIP code equals a certain number of households.
2) Ignoring mailpiece eligibility#
If your piece doesn’t qualify for EDDM Retail (flat, ≤ 3.3 oz, size thresholds), you can’t mail it at EDDM Retail postage. Source: USPS EDDM tool Retail Mailpiece Size Checker. (https://eddm.usps.com/eddm/select-routes.htm)
3) Forgetting operational costs#
EDDM can be “cheap postage” but expensive in human time if you’re doing prep and drop-off incorrectly.
---
Related EDDM guides#
- USPS EDDM Tool Step-by-Step: /blog/usps-eddm-online-tool-guide
- EDDM Retail vs BMEU: /blog/eddm-retail-vs-bmeu
- EDDM Mailpiece Size Requirements: /blog/eddm-mailpiece-size-requirements