Tips, guides, and insights about sending physical mail online.
Everyone says 'competitive pricing' but nobody shows the numbers. Here's what direct mail actually costs — postage, printing, platform fees, and the hidden costs nobody mentions.
By Nathan Hazard
We build direct mail software, so we know the landscape. Here's an honest look at 10 platforms — including where we fit and where we don't.
By Nathan Hazard
USPS runs 5 promotion programs in 2026 with discounts up to 12.5% when stacked. Includes the new Catalog Insights program (10%), Mail Growth Incentive (30%), and Marriage Mail Incentive.
By Nathan Hazard
A flat costs $0.85 more than a letter per piece. At 5,000 pieces, that's $4,250 in avoidable postage. Dimensions, weight limits, nonmachinable surcharge triggers, and common mistakes.
By Nathan Hazard
Painting company direct mail generates leads at $40 each vs $138 on Google Ads. See the EDDM saturation strategy, seasonal timing, and postcard design tips.
By Nathan Hazard
Pool service direct mail generates leads at $40 vs $91+ on Google Ads. Seasonal timing, postcard design tips, and cost math for pool companies.
By Nathan Hazard
Design postcards that generate calls, not recycling. Trade-specific tips for HVAC, plumbing, roofing, landscaping, and more — offers, imagery, phone placement.
By Nathan Hazard
Month-by-month direct mail calendar for 10 home services trades. See when to mail EDDM postcards for HVAC, plumbing, roofing, landscaping, and more.
By Nathan Hazard
New movers spend $9,000–$12,000 on home services in 6 months. Learn how to reach them first with EDDM and targeted direct mail campaigns.
By Nathan Hazard
Postage is what you pay to mail something. A postmark is the mark USPS applies showing when it was processed. Here is why the difference matters.
By Nathan Hazard
Showing 31-40 of 124 posts
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